For kitchen designers, attracting new clients and building a loyal customer base is essential for success.

In the competitive world of kitchen design, simply having a beautiful showroom or an impressive portfolio may not be enough to set you and your business apart from the rest.

This is where attraction marketing comes in.

Attraction marketing is a strategy that focuses on creating value for your potential clients and building a relationship with them, rather than just promoting your products or services.

Let’s take a closer look.

At its core, attraction marketing is about building trust and credibility with your audience.

It is about positioning yourself as an expert in your field, in this case kitchen design, and providing valuable content and information that will help your potential clients make informed decisions.

By doing so, you can establish yourself as a trusted advisor and build a relationship with your audience that will ultimately lead to more business.

So how can kitchen designers apply attraction marketing to their business?

Here are a few tips to get started:

Focus on Your Target Audience

The first step in attraction marketing is to identify your target audience or avatar.

You should be very specific about the people you want to attract to your business.

Find out things like:

  • How old are they? Where do they live? What is their income level?
  • What are their needs and desires?
  • Why do they want a new kitchen?
  • What style of kitchen are they attracted to?
  • Are they more likely to renovate or build a new home?
  • What social media channels do they frequent?

By understanding your target audience, you can create content and marketing materials that speak directly to their interests and concerns.

For example, if your target audience is busy families who want a functional kitchen that can handle their hectic schedules, you might create content that focuses on organization and storage solutions, as well as quick and easy meal preparation.

By addressing their specific needs and concerns, you can build trust and credibility with your audience and establish yourself as an expert in their eyes.

Provide Valuable Content

Ideas for attraction marketing

Once you have identified your target audience, the next step is to create valuable content that will attract and engage them.

This can take many forms, including blog posts, social media updates, videos, and e-books.

The key is to provide information that is relevant, informative, and helpful to your audience.

For example, you might create a blog post that provides tips for choosing the right countertops for a busy kitchen, or a video that demonstrates how to create a functional layout for a small kitchen.

By providing valuable content, you can establish yourself as a trusted advisor and build a relationship with your audience that will ultimately lead to more business.

Build Your Online Presence

Social media platforms

In today’s digital age, having a strong online presence is essential for any business but especially for designers.

There are different ways to achieve this and it is best to start with one or two channels.

Pick your social media accounts

Start with a social media presence than engages and connects with your followers.

This is why it is important to know what social media channels they frequent.

And plan your posts to inspire your audience.

Detail shots of your kitchen design solutions is always a good way to inspire your avatar.

I recommend starting with one platform and build from there.

Instagram is a popular platform for designers but also consider Pinterest, YouTube, Facebook, TikTok, Twitter and LinkedIn.

Develop a Website

A website would also be a great way to connect with your target audience.

Developing a website that is easy to navigate and provides valuable information is important.

Including a blog is a great way to provide valuable information.

To build your online presence, you might also consider investing in search engine optimization (SEO) to improve your website’s visibility in search engine results pages.

When writing you content for your website think about the questions your audience is asking and answer them.

By building a strong online presence, you can reach a wider audience and build relationships with potential clients who might not have found you otherwise.

Create a Referral Program

One of the most powerful tools in attraction marketing is word-of-mouth marketing.

When satisfied clients refer their friends and family to you, it can be a powerful endorsement that can lead to more business.

To encourage referrals, consider creating a referral program that rewards clients for referring new business to you.

This could include a gift basket featuring local food stuffs, a set of linen napkins or any kitchen related item that thanks them and reminds them of you.

By incentivizing referrals, you can encourage satisfied clients to spread the word about your business and attract new clients to your door.

Attend Networking Events

Finally, attending networking events can be a great way to build relationships with potential clients and other professionals in the industry.

This could include attending trade shows, industry events, or local business groups.

Home builder’s associations, your local chamber of commerce, designer associations etc. are all great places to network.

When attending these events, be sure to bring plenty of business cards and be prepared to talk about your business and what sets you apart from the competition.

By making connections with other professionals in your industry, you can build a network that can help your business grow.

Attraction Marketing should always be top of mind when you are posting, writing, and/or networking.

And keep your efforts focused on your avatar’s needs and desires when it comes to their dream kitchen!

If Attraction Marketing is something you would like to explore in more detail please reach out to set up a coaching call.

Founder Vestabul School of Design, Jan Rutgers

Jan Rutgers has been designing for over 25 years. Developing functional layouts for every area of the home is her passion. She has designed more than 1000 kitchens in her career, learning valuable skills with each one! Her experience in Kitchen Design, Millwork Manufacturing and Product Development has led her to create VESTABUL SCHOOL OF DESIGN where she educates and mentors people passionate about the Kitchen Design Industry.

2 Comments on “A Kitchen Designers Guide to Attraction Marketing

  1. Another great blog Jan. I especially liked where you go into detail for finding your target audience, this can be used in any business and key to narrowing down your clients.

  2. Thanks for the comment Peter!
    Yes, this is important to any business. We cannot be everything to everybody!
    When I coach kitchen designers 1:1 we tackle researching their target market (avatar) in the first session since it is the foundation for building a successful business.

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